What does video production cost? Prices 2027
Published · André Lopo
A fixed price list doesn't work for video, because no two projects are the same. Still, you want to know roughly where you stand before you ask for a quote. So here are my guide prices for 2027, ex. and incl. 21% btw, and what the price depends on.
Promo video or brand film?
A promo video is a short, simple video for small businesses such as personal trainers, gyms and local brands. For social media, your website and LinkedIn, delivered horizontal and vertical.
A brand film is a bigger production for companies with a real marketing budget: concept and script, direction on the day, interviews, editing, colour grading, sound design, subtitles and light motion graphics for the longer version. For a homepage, LinkedIn campaigns, recruitment, events and presentations.
Guide prices 2027
To give you an idea, this is roughly where most projects start. It can always be more, depending on what you need.
- Promo video: from about €400 (€484 incl. btw)
- Brand film: from about €1,050 (€1,270.50 incl. btw)
- Aftermovie or event video: from about €825 (€998.25 incl. btw)
- Social media content: about €550 to €2,200 (€665.50 to €2,662 incl. btw), including scripts, filming time and editing
Photos and motion graphics can be added to a video or booked on their own. You'll find them in your quote.
These are guide prices for 2027, excluding travel. Every project is different, so you always get a quote tailored to your project.
What the price depends on
- Filming time: from a few hours to one or more shoot days.
- Locations and travel: every extra location takes time, plus travel.
- Length and number of videos: a longer film or more videos means more editing.
- Formats: horizontal for your website and YouTube, vertical for Instagram and TikTok.
- Script and interviews: writing a script and preparing interviews take time, and make the shoot day better.
- Photos: on their own, or as a photo package with the video shoot.
- Raw footage: available as an add-on.
- Feedback rounds: 1 per video for social media content, 2 for event videos and brand films. Extra rounds are possible.
More detail per type: what a company video costs, what an aftermovie costs and what social media content costs per month.
Getting more out of your budget
Combine video and photos on one shoot day. I'm already on location with the light set up, so photos from the same day save you a separate photoshoot.
Film several reels in one day. Once the set is ready, an extra video takes relatively little time, so one well-planned day goes much further than several separate short shoots.
